Introduction
During a job interview, you might come across a challenging but insightful question: “What do you think we could do better or differently?”
This question is a golden opportunity — not a trap. Employers want to hear your honest, constructive feedback and see how you think critically, research proactively, and communicate professionally.
In this article, you’ll learn:
- Why employers ask this question
- How to structure your answer
- Examples of strong responses
- Common mistakes to avoid
Why Do Employers Ask This Question?
Interviewers ask this to assess:
✅ 1. Your Level of Preparation
They want to know if you researched the company — website, product, social media, customer reviews, etc.
✅ 2. Your Critical Thinking and Creativity
This question tests your ability to analyze and offer valuable insights — without being negative or disrespectful.
✅ 3. Your Communication Style
They observe how tactfully you give feedback. This shows emotional intelligence and professionalism.
✅ 4. Your Understanding of the Role
Your suggestions may reflect how well you understand the position and how you plan to contribute if hired.
How to Structure Your Answer
Use this 3-step approach:
✅ Step 1: Start with a Positive Observation
Begin by praising something the company is already doing well.
“I really like how your company maintains an active presence on LinkedIn — the content is both engaging and informative.”
✅ Step 2: Offer a Thoughtful Suggestion
Gently introduce an idea on what could be improved or done differently.
“One area you might consider expanding is your presence on YouTube or TikTok — especially for product tutorials or client case studies.”
✅ Step 3: Explain the Potential Benefit
End by explaining how your suggestion could add value.
“That could help connect with younger audiences and boost brand visibility in a more engaging way.”
Common Mistakes to Avoid
- ❌ Being overly critical or negative
- ❌ Giving generic or vague answers
- ❌ Suggesting something you don’t understand fully
- ❌ Failing to mention anything positive first
Final Tips
- Do your homework — visit the company’s website, social media, app, or even read customer reviews.
- Be respectful — frame your answer as a suggestion, not a criticism.
- Show insight — your response should reflect thoughtfulness and initiative.
- Tailor it — match your suggestion to your role and industry.
Final Thoughts
Answering “What do you think we could do better or differently?” gives you the chance to stand out by offering genuine value, showing initiative, and demonstrating cultural fit.
Handled with the right tone and preparation, your answer will leave a lasting impression on the interviewer — and show that you’re already thinking like a team member.
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